As part of an ERNIE BALL/MUSIC MAN ‘Family of Brands’ liaison, STERLING BY MUSIC MAN has been working in close cooperation with MUSIC MAN to produce high-quality yet affordable versions of many classics and top new products on the core global market.

While many of the innovative features are based on the outstanding MUSIC MAN originals, and all STERLING BY MUSIC MAN products are designed and developed by the original MUSIC MAN team, it enables state-of-the-art, high-quality products to be produced in Indonesia. As if that’s not enough: before they make their way into the world of music, all STERLING BY MUSIC MAN products are once again tested and approved by the team based in California.