At this year’s debut of GUITAR EXPO in ŁÓDŹ, Poland (March 28–29, 2026), MUSIK MEYER INTERNATIONAL delivered a powerful and highly visible showcase – presenting a diverse portfolio of 12 brands: AGUILAR, BLACKSTAR, DIGITECH, FGN, HAGSTROM, KOHALA, LANIKAI, LAVA, RICKENBACKER, SCHECTER, SPECTOR, VOX.
Our booth was among the most elaborate at the show: a well-structured setup with stage elements, Pixlip lightboxes, and the eye-catching BLACKSTAR tent created a strong visual anchor – and, more importantly, a highly engaging space for visitors.
Continuous traffic, hands-on product testing, in-depth conversations, and genuine interest across all categories. Product highlights and new releases across all presented brands were met with consistently strong interest, underlining the relevance and appeal of our portfolio in the market.
In addition, direct on-site sales were successfully generated and seamlessly handled together with our local retail partner and organizer of the show, „Guitar Center“
With a broad brand portfolio on display, logistics were demanding – but thanks to excellent team on site, Marc Laukel (Marketing Manager) Piotr Wicik, Maciej Bosryczko (Sales Representatives) and Leon Königs (trainee) everything’s went smooth and well.
Beyond our own presence, the event itself marked a highly promising new addition to the MI calendar.
Initiated by retail shop „Guitar Center“, the first edition of GUITAR EXPO already attracted an impressive 4,000–5,000 visitors. The exhibition hall provided a true trade show atmosphere, filled with a wide range of well-known distributors and brands.
Visitor feedback across the board was very positive. The audience stood out for its openness and willingness to engage – and notably for its balanced mix of age groups, which adds to the event’s long-term potential.
A highly successful premiere – both for the event and for us as exhibitors. We clearly see strong potential for this format and are already looking forward to the next edition.
