This is the slogan of GRUV-X, a company founded by Russ Miller and Bill Detamore in 2020.

Russ Miller is known as one of the top session and touring drummers. His second, perhaps even greater interest however, is developing musical instruments and accessories. Russ has now worked with various manufacturers to bring over 80 products to the market.

Bill Detamore founded Pork Pie Drums in the 1980s, one of the most sought-after manufacturers of custom drums and accessories. GRUV-X now boasts an impressive roster of artists that reads something like the 'who's who’ of the international drum scene.

Artists such as Chris Coleman, Peter Erskine, Matt Greiner, Gavin Harrison, Gerald Heyward, Greg Hutchinson, Thomas Lang, Pete Lockett, Ray Luzier, Jojo Mayer, Stanton Moore, Johnny Rabb, Kaz Rodriguez, Mark Schulman, Ash Soan, Nate Smith, Steve Smith, Aaron Spears, Rashid Williams, JD Beck and many more rely on the sound of the GRUV-X X-Click.